Shark Communications launches Choose2BGreen for Green Mountain Power.

Shark Communications — Tue, 24 Apr 2007 20:02:01 +0000

Burlington, Vermont - Shark Communications, a leading Burlington, Vermont -based branding, marketing, and interactive agency has created the name. logo, and new media marketing and public Relations programs for Choose2BGreen, Green Mountain Power's renewable energy and “carbon footprint” reduction options. With headquarters in Colchester, Vermont, Green Mountain Power is an electric utility that serves approximately 90,000 customers. The company first retained Shark to redesign its web site and to then re-brand and market its growing "green" and renewable energy initiatives. Shark developed the Choose2Bgreen name and developed a small "press-friendly" web site and blog. Choose2bgreen offers Green Mountain Power customers the ability to sign up for three different programs directly on its website: Greener GMP, CoolHome and CoolDriver. GreenerGMP allows customers to purchase energy from certified renewable resources equal to some or all of their monthly use. CoolHome and CoolDriver provide customers with an option to offset their individual carbon footprint associated with heating their homes and driving their cars, respectively. Green Mountain Power's
commitment to environmentally-friendly practices has earned the company the "Governor's Award for Environmental Excellence," and "Large Company of the Year" by the Vermont Businesses for Social Responsibility.
The Choose2bGreen program was created by Shark Creative Director Peter Jacobs, and Designer Christian Lepage. Shark Communications is a full-service strategic, creative and interactive agency serving clients in a variety of industries and geographic locations. The agency's integrated approach unites multiple perspectives from branding, technology marketing, and management to deliver leading new media solutions for clients in a variety of industries and geographic locations. For more about Shark's award-winning marketing and capabilities, please visit: www.sharkcomm.com.

Shark Launches Choose2Bgreen

Shark Communications launches Choose2BGreen for Green Mountain Power.