<?xml version="1.0" encoding="UTF-8"?>
<!--Generated by Squarespace Site Server v4.1.2 (http://www.squarespace.com/) on Sun, 06 Jul 2008 21:04:24 GMT--><feed xmlns="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/"><title>Shark Marketing Blog</title><subtitle>Shark Blog</subtitle><id>http://newsblog.sharkcomm.com/shark-blog/</id><link rel="alternate" type="application/xhtml+xml" href="http://newsblog.sharkcomm.com/shark-blog/"/><link rel="self" type="application/atom+xml" href="http://newsblog.sharkcomm.com/shark-blog/atom.xml"/><updated>2008-06-27T14:11:55Z</updated><generator uri="http://www.squarespace.com/" version="Squarespace Site Server v4.1.2 (http://www.squarespace.com/)">Squarespace</generator><entry><title>Yachtwhere Social networking site Launches!</title><id>http://newsblog.sharkcomm.com/shark-blog/2008/6/24/yachtwhere-social-networking-site-launches.html</id><link rel="alternate" type="text/html" href="http://newsblog.sharkcomm.com/shark-blog/2008/6/24/yachtwhere-social-networking-site-launches.html"/><author><name>Shark Communications</name></author><published>2008-06-24T23:51:06Z</published><updated>2008-06-24T23:51:06Z</updated><content type="html" xml:lang="en-US"><![CDATA[<span class="full-image-float-none"><img src="http://newsblog.sharkcomm.com/storage/yachtwhere%20homepage.jpg?__SQUARESPACE_CACHEVERSION=1214574371494" alt="yachtwhere%20homepage.jpg" title="yachtwhere%20homepage.jpg" /></span><p>We finally got Yachtwhere onto a live URL today at 9:39 AM EST. Yachtwhere is a new social networking site for the yachting community around the globe.&nbsp; The site will integrate&nbsp;  GPS positioning and mapping technology with state-of-the-art social media tools to give members to option of creating a free personal profile page and a profile page for their boat. Available tools will include blogs, albums, messaging, a marketplace and more. This is just the first stage of the &quot;front end &quot;of the site, the heavy lifitng which means pulling GPS signals from boats at sea is being handled by the 'backend team.&quot; Yachtwhere is an early stage development company being incubated by an alliance between Shark Communications, Frank Canovatchel (senior web professor at Champlain College) and Gary Savard -head of KGS software development company. Hats off to lead web developer Caroline Harris who has spent many a night and weekend building the site, Mike Porrata and Tony for their research, counsel and programming support. Pete, out.<br /></p>]]></content></entry><entry><title>The Woodstock Inn Hotel and Resort</title><id>http://newsblog.sharkcomm.com/shark-blog/2008/6/6/the-woodstock-inn-hotel-and-resort.html</id><link rel="alternate" type="text/html" href="http://newsblog.sharkcomm.com/shark-blog/2008/6/6/the-woodstock-inn-hotel-and-resort.html"/><author><name>Shark Communications</name></author><published>2008-06-06T18:34:41Z</published><updated>2008-06-06T18:34:41Z</updated><content type="html" xml:lang="en-US"><![CDATA[<h2><strong>Shark Kicks Back Inn-Woodstock.</strong></h2><p>We just started to work with the team at the Woodstock Inn, in Woodstock, VT. I forgot how beautiful it was down there&nbsp; (we don't get out of Burlington enough) and now with the Inn becoming a true resort with a beautiful fitness center, golf, tennis, new contemporary dining and a state-of-the-art spa to open, it's a first-class luxury resort. Here's our first work for the Heritage Golf Package.<br /></p><span class="full-image-float-left"><img src="http://newsblog.sharkcomm.com/storage/Woodstock%20Inn%20golf%20ad.jpg?__SQUARESPACE_CACHEVERSION=1212777778288" alt="Woodstock%20Inn%20golf%20ad.jpg" title="Woodstock%20Inn%20golf%20ad.jpg"/></span>]]></content></entry><entry><title>New Things at Northern Power</title><id>http://newsblog.sharkcomm.com/shark-blog/2008/5/16/new-things-at-northern-power.html</id><link rel="alternate" type="text/html" href="http://newsblog.sharkcomm.com/shark-blog/2008/5/16/new-things-at-northern-power.html"/><author><name>Shark Communications</name></author><published>2008-05-16T10:42:58Z</published><updated>2008-05-16T10:42:58Z</updated><content type="html" xml:lang="en-US"><![CDATA[<span class="full-image-float-left"><img title="Northern%20Power.png" alt="Northern%20Power.png" src="http://newsblog.sharkcomm.com/storage/Northern%20Power.png?__SQUARESPACE_CACHEVERSION=1210935000772" /></span><p>We just completed initial work on a new design system and identity for Northern Power - which is going though it's own reorganization. Spearheaded by Maureen McCraken and Eve Frankel, the first work on a brochure for the company's Northwind 100 product will set the stage for further development of an organized graphics system across traditional media and the web. <br /></p>]]></content></entry><entry><title>Connecticut-based Peoples United Bank gets new web site for Bank of Western Massachusetts</title><id>http://newsblog.sharkcomm.com/shark-blog/2008/5/1/connecticut-based-peoples-united-bank-gets-new-web-site-for.html</id><link rel="alternate" type="text/html" href="http://newsblog.sharkcomm.com/shark-blog/2008/5/1/connecticut-based-peoples-united-bank-gets-new-web-site-for.html"/><author><name>Shark Communications</name></author><published>2008-05-01T00:23:04Z</published><updated>2008-05-01T00:23:04Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>The migration of six bank web sites located in four states around New England commenced with the launch of the Bank of Western Massachusetts&nbsp; - www.bankwmass.com The new site was built on David Castrucci's Coretomic platform which continues to power more and more finanical sites around the country. All of the sites are integrated along a common platform managed by teams at Shark and Coretomic. The service provides comprehensive support, and if the banks we're smart they would start reviewing add-ons and enhancements that would move the sites towards what David calls &quot;powrful online business centers.&quot;<br /></p><p><span class="full-image-float-left"><img src="http://newsblog.sharkcomm.com/storage/picture%202.jpg?__SQUARESPACE_CACHEVERSION=1209601933157" alt="picture%202.jpg" /></span></p>]]></content></entry><entry><title>The Big Green Chile</title><id>http://newsblog.sharkcomm.com/shark-blog/2008/4/23/the-big-green-chile.html</id><link rel="alternate" type="text/html" href="http://newsblog.sharkcomm.com/shark-blog/2008/4/23/the-big-green-chile.html"/><author><name>Shark Communications</name></author><published>2008-04-23T11:52:32Z</published><updated>2008-04-23T11:52:32Z</updated><content type="html" xml:lang="en-US"><![CDATA[<span class="full-image-float-left"><img src="http://newsblog.sharkcomm.com/storage/Green%20Chile.jpg?__SQUARESPACE_CACHEVERSION=1208952091281" alt="Green%20Chile.jpg" title="Green%20Chile.jpg" /></span><p>Rebecca is planning an open house for GMP's new LEED-certified facility, Dotty decided it would show up in local media, I wrote a headline, Bob wrote some copy, Thomas made a chile pepper, Rick put it together and that's a day in the life at Shark..<br /></p>]]></content></entry><entry><title>A new Blog and new insight into Vermont business issues from Leigh Cole.</title><id>http://newsblog.sharkcomm.com/shark-blog/2008/3/10/a-new-blog-and-new-insight-into-vermont-business-issues-from.html</id><link rel="alternate" type="text/html" href="http://newsblog.sharkcomm.com/shark-blog/2008/3/10/a-new-blog-and-new-insight-into-vermont-business-issues-from.html"/><author><name>Shark Communications</name></author><published>2008-03-10T01:06:47Z</published><updated>2008-03-10T01:06:47Z</updated><content type="html" xml:lang="en-US"><![CDATA[<span class="full-image-float-none"><img src="http://newsblog.sharkcomm.com/storage/leigh%20cole.jpg" alt="leigh%20cole.jpg" title="leigh%20cole.jpg" /></span><p>In french, the word for being &quot;plugged in&quot; is Branch&eacute;. Well now you can be tr&egrave;s branch&eacute; into Vermont's business landscape with Leigh Cole's Vermont Business Blog. As a lawyer at one of Burlington's leading law firms, Dinse, Knapp, and McAndrew, Leigh's blog &quot;focuses on business growth and opportunity in Vermont.&quot;&nbsp; with as&nbsp; Leigh say's &quot; ...an optimistic eye toward the future.&quot; You can visit Leigh's blog at: <a href="http://cole.dinse.com" target="_blank">http://cole.dinse.com</a> Leigh's blog is a first dip of the toe into new media for the law firm which has, over the past two years taken major steps forward with the launch of a new web site, new branding, and an overall more sophisticated approach to its marketing. All with a little help from Shark, of course.</p>]]></content></entry><entry><title>A Plug For Green Mountain Power and Rachel Carter</title><id>http://newsblog.sharkcomm.com/shark-blog/2008/2/14/a-plug-for-green-mountain-power-and-rachel-carter.html</id><link rel="alternate" type="text/html" href="http://newsblog.sharkcomm.com/shark-blog/2008/2/14/a-plug-for-green-mountain-power-and-rachel-carter.html"/><author><name>Shark Communications</name></author><published>2008-02-14T15:41:15Z</published><updated>2008-02-14T15:41:15Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>Hat's off to Rachel Carter PR for her work with Shark on the Green Mountain Power account. The company's recent mention in USA Today put it along side some big companies such as Nike, Coca Cola, Dell and more in an article titled "Companies Turn Up The Green." <br /></p><span class="full-image-float-left"><img src="http://newsblog.sharkcomm.com/storage/picture%201.jpg" alt="picture%201.jpg" title="picture%201.jpg"/></span>Read the story here:<a href="http://www.usatoday.com/money/industries/environment/2008-01-30-greenbiz-green-companies_N.htm?POE=click-refer" target="_blank" class="offsite-link-inline"></a><br>Or visit Rachel at:<a href="http://rachelcarterpr.blogspot.com/" target="_blank" class="offsite-link-inline"></a>]]></content></entry><entry><title>Red Cedar School Gets A New Logo</title><id>http://newsblog.sharkcomm.com/shark-blog/2008/1/29/red-cedar-school-gets-a-new-logo.html</id><link rel="alternate" type="text/html" href="http://newsblog.sharkcomm.com/shark-blog/2008/1/29/red-cedar-school-gets-a-new-logo.html"/><author><name>Shark Communications</name></author><published>2008-01-29T15:22:29Z</published><updated>2008-01-29T15:22:29Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>We just donated a new logo and T-Shirt program to help the Red Cedar School raise funds. Thomas Schmidt and I built the &quot;outdoorsy&quot; mark with final typographic editing performed by Rick Brokaw. <br /><span class="full-image-float-left"><img src="http://newsblog.sharkcomm.com/storage/red%20cedar%20logo.jpg?__SQUARESPACE_CACHEVERSION=1209907105860" alt="red%20cedar%20logo.jpg" title="red%20cedar%20logo.jpg"/></span>]]></content></entry><entry><title>New - Winter Safety Tips - flash ad at Greenmountainpower.com</title><id>http://newsblog.sharkcomm.com/shark-blog/2008/1/12/new-winter-safety-tips-flash-ad-at-greenmountainpowercom.html</id><link rel="alternate" type="text/html" href="http://newsblog.sharkcomm.com/shark-blog/2008/1/12/new-winter-safety-tips-flash-ad-at-greenmountainpowercom.html"/><author><name>Shark Communications</name></author><published>2008-01-12T12:51:50Z</published><updated>2008-01-12T12:51:50Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>The Green Mountain Power marketing program continues to move along on a number of fronts. The company does a&nbsp; good job of keeping the company web site<a class="offsite-link-inline" target="_blank" href="http://www.greenmountainpower.com"></a>current and changing with useful information for customers, To that end, we finished and posted over the holidays a new &quot;Winter Safety Tips&quot; online ad on the company's web site. We're also beginning to revamp their bac-kend, email management technology to provide better public relations delivery, and we expect to launch a new small-space print campaign for GMP's Energy Support Program... More on that later... <br /></p> 
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<p>Shark is still putting the finishing touches on a new web site<a href="http://www.mountainlake.org" target="_blank" class="offsite-link-inline"></a> and communications for Mountain Lake <span class="caps"><span class="caps">PBS, </span></span>based in Plattsburgh, New York. The station reaches listeners across the upper reaches of Northern New York state, Vermont and Quebec - especially Montreal. We've created a "Widen Your World" flash ad that will probably start showing up on the station itself. <br /></p>

<p>Peter Jacobs/Creative Director </p>
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